CreatiBot- AI Chatbot for Creative Career Guidance 

THE OPPORTUNITY

Many students in Years 9–10 are curious about creative careers, digital art, animation, fashion, architecture, graphic design,  but lack access to personalised guidance within a school system focused primarily on academic pathways. There are rarely role models, structured advice, or accessible tools that speak to students in a creative industry context. CreatiBot was designed to fill that gap: a conversational, voice- and text-based AI chatbot that simulates a one-on-one guidance experience, helping students explore their interests, reflect on their strengths, and discover pathways they might not have known existed.

MY PROCESS

1. Problem framing and learner empathy

Identified the gap in creative career guidance for secondary students, particularly those interested in non-traditional pathways, and mapped the learner persona, needs, and emotional context before designing a single conversation flow.

2. Conversation flow mapping in Miro

Storyboarded the full conversation architecture in Miro before building in Voiceflow, mapping branching paths by creative interest area (fashion, architecture, animation, digital art, graphic design) and designing reflection prompts at each decision point.

3. Dialogue scripting

Wrote all dialogue in Google Docs using a motivational coaching tone, accessible, encouraging, and exploratory. Each branch included affirmations, follow-up questions, and curated resource suggestions relevant to that career pathway.

4. Build in Voiceflow

Developed the full chatbot in Voiceflow, implementing branching logic, voice and text interaction modes, conditional responses based on user input, and a logical progression from interest exploration to actionable next steps.

5. Branding and visual identity

Designed the CreatiBot brand identity in Canva, name, visual style, and interface aesthetic, ensuring the bot felt distinct, creative, and appealing to a secondary school audience.